BMW i-3 Shoot “Plug to Unplug”
To produce an advertisement spread for Monocle, German car maker BMW chose the BOLD space with its urban environment and store-like aesthetic, transforming it into a cool pop-up store.


To produce an advertisement spread for Monocle, German car maker BMW chose the BOLD space with its urban environment and store-like aesthetic, transforming it into a cool pop-up store.